Case Studies

Case studies are the proof of the pudding at work. From the simple profit maximization for a Watch business with the least complexity to a Lingerie business with too much of complexity with size and color variations of a single style, DataBrooke Platform has done it all with significant improvements to business profitability.

Global fashion brand

6 Key Brands in India; 300 Points of Sale across Dept stores; Specialty Retail Chains; 300 skus in Leading Brand with 170 active skus

Key Challenges

  • To significantly reduce the number of skus in Assortment plan without reducing potential for sale in any store category
  • To reduce the stock-cover between 4 to 8 weeks than the current cover (Brand-Country combination)
  • To grow like to like sales faster than normal

Solution Provided

  • Created Ideal assortment plan for every store based on Store and Product category definitions
  • Created automated weekly replenishments that improved like to like growth in full-priced sales season

Territories served

  • India & Korea

Ladies handbags brand in India

4 Product categories; 550 Points of Sale; 1500 skus out of which 500 are active.

Key Challenges

  • Delivering minimum 90% fulfilment of minimum width defined based on fixtures provided
  • To improve sell-through ratio of full-priced season and reduce the mark-down costs.
  • To forecast the online demand across platforms with complicated promotions; stock and delivery arrangements.

Solution Provided

  • Better store categorization using cluster analysis and defining ideal width & depth based on store category and fixtures availability
  • Seasonal Buy Plan based on Velocity of Sales (VoS) and distribution plan (in addition defining Never out of Stock; fast movers & others)
  • In-depth Demand forecasting methodology for online platforms that upfront mentions assumptions that can be tweaked based on dynamic tracking of product performance linked to intensity of promotion in each partner platform.

Territories served

  • India

Lingerie brand in India

3 Product categories; 300 points of sale; 3000+ skus (to treat core skus differently)

Key Challenges

  • Reduce stock cover drastically from current levels
  • To identify true potential of each location & define right assortment plans for each store
  • To grow like to like sales faster than normal

Solution Provided

  • Identifying core sizes / colors and defining relevancy in sizes/colors for each category in each territory
  • To define optimal width and minimum core sizes in each product category based on velocity of sales for each category in each territory
  • Created automated weekly replenishments that improved like to like growth in full-priced sales seasona

Territories served

  • India

Indian Women Comfort Wear Brand

Online only, women apparel brand that focusses on Ultimate comfort, versatility and quality at value for money.

Avaiable across online Portals as well as own portal.

Offers women wear across 6 categories with Dresses being highest category.

Key Challenges

  • To Improve Cashflow from online partners through automated reconciliation of orders and payments
  • Analyse across portals and understand target demography planned vs actual realized to improve product categories and design
  • To improve demand forecast

Solution Provided

  • Client has subcribed to our Portal Reconciliation Solution to understand Balance payment for every month
  • Client uses our data set to raise tickets on online portal’s service desk to ensure streamlined payments
  • Currently being onboarded for using our demand forecasting service based on historical sale across all distribution channels to optimize size, product cat, color wise production

Territories served

  • India

Indian Ethnic-Fusion wear for Women

Online only brand focussed on ethnic-fusion wear blending comtemporary and timeless classics for women wear across 7 categories.

Key Challenges

  • To Improve Cashflow from online partners through automated reconciliation of orders and payments
  • Analyse across portals and understand target demography planned vs actual realized to improve product categories and design

Solution Provided

  • Client has subcribed to our Portal Reconciliation Solution to understand Balance payment for every month
  • Client uses our data set to raise tickets on online portal’s service desk to ensure streamlined payments

Territories served

  • India

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